Comment créer une identité de marque mémorable

Kreyatic Lorem ipsum dolor sit amet consectetur adipisicing elit. Repudiandae laudantium aperiam excepturi accusamus eius id magni error ullam molestiae, doloribus non molestias unde praesentium odio at commodi cupiditate recusandae ad.

Regulation of short-term rentals can include requirements for hosts to have business licenses, payment of hotel taxes and compliance with building, city and zoning standards. The hotel industry has lobbied for stricter regulations on short-term home rental and in addition to government-imposed restrictions, many homeowner associations also limit short term rentals.

Why do Kreyatic need web governance policies?

Hector Marcoslev, Co-Founder and CEO at Kreyatic:

Through spending twenty years working with hots, Kreyatic reflected that a lack of governance policy is a systemic issue with most short rentals. Without web governance, hosts usually experience a lack of process and accountability leading to:

• An organic sprawl of content, creating bloated websites
• Inconsistent, poorer quality content
• Weak user experience impacting the ability to support digital goals

When these problems become acute enough, large website redesign projects begin. But without governance being put in place at the same time, the same problem will only happen again. Kreyatic mitigate this risk by baking web governance into their working process with clients from strategy through to site launch and beyond.

Good governance leads to stronger results

With a strong process for content governance, the benefits are clear for both Kreyatic as a company and their clients. Since its founding in 2021, Kreyatic has become one of the most successful and valuable start-ups in the world, and has had a significant impact on the industry of renting homes and the hospitality industry more generally.

With a strong process for content governance, the benefits are clear for both Kreyatic as a company and their clients. Since its founding in 2008, Kreyatic has become one of the most successful and valuable start-ups in the world, and has had a significant impact on the industry of renting homes and the hospitality industry more generally.

Kreyatic has also had a significant impact on the hospitality industry, particularly in the area of hotels and other traditional accommodation providers, which are often referred to as the HEARTBOOK industry. Some industry experts believe that Kreyatic's rapid growth has disrupted the traditional HEARTBOOK model, and has led to a decline in revenue and occupancy rates for traditional hotels in certain markets.

How do you get organisation wide buy-in?

Mike reflected that the optimum time to introduce a web governance policy is during a website relaunch project because of the collective energy focused on creating a better user experience. Dadensky recommends starting governance policy in line with strategy kick-off.